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L’Oreal Luxe New Line Launch

Sep 30, 2014 | Stories

Friday the 26th day of September saw me setting  off quite purposefully for the press launch of  the new lines of L’Oreal Luxe. They are a subdivision of the L’oreal group (The largest beauty company in the world) and specialise in luxury beauty products.

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It was an intimate and interactive session at the Essenza store in Shoprite, Ikeja, Lagos. Mr Hazem Zahrouni; the Retail Education Manager for L’oreal Luxe enriched our minds with information on the history of the Armani Haute Couture fragrances as well as the Lancome and YSL brand DNA.

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There was much more.. I got a chance to network with the press/bloggers..

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I met the Assistant Editor of TW Magazine, Ifeyinwa Ojekwe! She is in the peplum navy blue top in the picture above. I Absolutely loved Samantha Dimka’s outfit.. She is the editor of Style Vitae.

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We were warmly welcomed by Mrs Nnenna Ukadike, The Brand and retail Manager for L’oreal Luxe, Nigeria.

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Famous Make-up artist Banke Meshida Lawal; gave a very thorough demonstration of how to create classic looks using Lancome and YSL beauty products. I was particularly impressed with the YSL mascara.

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Drinks, canapés and sessions over..

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.. AND thus the day ended.. with a distinct taste of luxury..

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