The Lagos Fashion and Design week is upon us once again!! A great initiative which highlights African Fashion, placing it on the map globally… where it rightfully belongs. It also fosters the growth of the fashion industry through various initiatives..
I am beyond excited.. It is easily my best part of the year..
What to Expect
Expect Fashion….in all its beauty..abundance and paradoxes. From the intense strut of the models on the runway..
..right through to the thoroughly blinding flash of the paparazzi, the front row doyens.. the eager bloggers..the anxious designers.. the fashion editors and socialites.. All out in droves..
Imagine a space filled with fabulous fashion, fabulous music and fabulous people.. Getting excited? Did someone just say After-party? That too!
Designers and Shows..
The Designers: The designers express their art and the ethos of their brands via their collections at the shows.. while the budding new talents are given some sort of formal rite of passage, through mentorships and tutorials, via the Young designers initiative.. A great place for potential buyers to spot great new talent and fresh designs…
The Shows: Year in and year out, different designers show during Lagos Fashion and Design week in outstanding designs and cutting edge styles.. From sporty silhouettes to luxe evening wear to the androgynous silhouettes.. One word/thought stay with me through the shows…”Colour“.. The designers have mastered the art of playing with different hues and intensities, to project various subtleties..There is a very interesting line-up of designers.. It would be quite fun to spot trends and see how far some designers strayed or stayed.. from their last collections..
Workshops: Many great opportunities to learn..especially for the business side of fashion..There will be a wide range of short courses and masterclasses.. Get the full details on http://lagosfashionanddesignweek.com/w/
It would be a great time to feed your eyes, learn more about the Fashion Designers and the industry as well as networking with great people..Here’s a few general tips to help you have a seamless Lagos Fashion and Design Week experience….
What to wear
Come as you wish! Fashion week is the one time we are allowed to embrace our individuality and express our personalities… The most outlandish outfits are looked upon agreeably..as well as the simplest ones.. There are no rules..Wear comfortable shoes.. Except you can totally endure icky shoe situations.. Here are some keywords you could work with for dress codes: Afrochic, Boho, Gothic glamour, Eclectic, Sporty silhouettes, Minimal, Full on glam looks…
What not to wear:
Errr…wear whatever you wish …BE WARNED..Loads of local and international press would be on the prowl.. “Your best feet forward”…
What not to do
1.Please do not grant an interview after the show, if you did not pay particular attention..Decline politely..Please do not sound over enthusiastic and keep repeating the word “edgy” as a description of the entire collection..
2.Yes, there will be insanely attractive models on the catwalk..please restrain yourselves.. no catcalling during the shows please..
3.No crossing the middle of the runway during shows to get to the other side of the hall..
4.No seat reservations for phantom friends…
5. No stroppy behaviour.. Be happy! Fashion unites and brings us all together..
Let the fun times begin!!
Here’s to a fantastic LFDW!!! A very big congratulations and super Kudos to the team… Well done Omoyemi Akerele..For spearheading such a worthy concept..
VISIT ZINKATA FOR AWESOME LFDW STYLE…
Ezinne’s Image by Kola Oshalusi